Foreword: When I find an article on a whiskey man that is more complete and compelling than something I might do, my practice is to ask the author to use it in this blog. In this case the author is Ferdinand Meyer V, the president of the Federation of Historical Bottle Collectors, a friend and frequent editor. Although I have raided his “Peachridge Glass” blog for information and images in the past, I have never posted one of his articles on this blog. In a recent piece for Bottles & Extras he featured Patrick J. Murphy, a pre-Prohibition whiskey man and bitters producer from Holyoke, Massachusetts. The piece deserves reprinting and I am pleased that he has permitted me to use it here.
Holyoke was settled in the mid-1700s along the Connecticut River and was originally a farming community with few inhabitants until the construction of a dam and the Holyoke Canal System in 1849. With the subsequent construction of water-powered mills, particularly paper mills, the city grew. At one point, over 25 paper mills were in operation and the population rose from just under 5,000 in 1860 to over 60,000 in 1920. In 1888, Holyoke’s paper industry spurred the foundation of the American Pad & Paper Company, which as of 2007, is one of the largest suppliers of office products in the world.
Irishman Patrick J. Murray was born in Pennsylvania in either 1861 or 1862. He and his clan came to Holyoke, Massachusetts and started their liquor business at 30 John Street, across from City Hall, sometime in the 1890’s. They may have been around earlier in the 1860s after arrival from Ireland though information is hard to come by. There were ten or so Patrick Murrays running around in the vicinity during this era. Kind of a common Irish name. The building structure that Murray added on to was one of the original stage coach stops between Boston and Albany. The remainder of the building was constructed in the late 1890’s and was known as the PJ Murray distillery.
Around the turn of the century, Murray no longer made a profit at distilling whiskey and he became an importer, wholesaler and distributor. Some of the brands he sold or represented were “Pee-Jay Pure Rye Whiskey No. 6,” “Hermitage Sour Mash Rye”and “Murryego Slivowica,” made for the Polish market.
It looks like Patrick Murray first went into the saloon business around 1899 partnering with a fellow named Kelley. The establishment was called the Murray Saloon and it was located at 407 High Street. In 1913, the whole ground floor of Murray’s, John Street building, was opened as a saloon. Later some called it the “Bud”, possibly in honor of the fact that in 1903, Murray had become the first area distributor of Budweiser Beer for Anheuser-Busch east of the Mississippi. He was also the president of Bud Wine Liquor Company.
The PJ Murray distillery also housed a workingman's bar in this blue collar town. Women were not really accepted in bars then. His Pale Orange Bitters trade card says, “An American Product”, “Made by Americans in the U.S.A” and “America’s Best Liquors” to counter the European versions of Orange Bitters flooding the market.
Prohibition closed the first floor saloon, but a speakeasy, stocked with PJ’s own liquor, remained open. It was rigged with flashing lights to warn patrons of impending raids. There were escape routes through passageways behinds fireplaces on each floor and apparently a tunnel leading from the basement of City Hall to the basement of Murray’s saloon. It is said that the mayor and police chief used to visit the speakeasy after hours using this tunnel. Also, the hostess station in the main dining room was hollow. Inside the station was a ladder leading to the basement and then to two double doors exiting to John Street. Yet another convenient escape route used during raids.
The brass trough that ran along the base of the main bar was equipped with running water. Its original purpose was to be used as spittoon. In those days however, if a man left a bar on a Friday night to find a bathroom he would normally lose his seat. Therefore, the trough was on more than one occasion used as a urinal. In fact, the main bar displayed a brass splatter shield.
It is told that Joseph Wilbur Murray (PJ’s nephew) kept a masonry worker and cabinet maker busy throughout the entire Great Depression. Each week he would have a new project for them. This is the prime reason for the unique nature of the building. It is said that the woodwork, hand chiseled fireplaces and unique masonry work were the result of thousands of hours of work.
In later years, the “Bud” held other colorful establishments such as the Smokin’ Gun Lounge, the Carnival Night Club and the Caribbean Restaurant. The structure is now vacant on 30 John Street and is on the Holyoke Historic Inventory and a possible candidate for restoration or adaptive reuse. The Bud certainly has a twisted and colorful history.
There is still a faded, lead-painted sign on the rear of the building, which states, “This is a bar, not a bank.” It seems that Mr. Murray, being somewhat eccentric, had a never ending battle with the local banks. The mill workers were paid on Friday by check and the banks were closed by the time their work day ended. Mr. Murray obviously wanted the workers to have cash so that they might spend it at his bar. In an effort to force the banks to stay open, PJ Murray began cashing the workers checks and paying them in silver dollars. In a short period of time he created a shortage of silver dollars and longer banking hours. Workers used to throw these silver dollars up on top of the back bar. A few years ago, the back was taken down for renovation and hundreds of old silver dollars were found behind the bar.
Legend also says that the ghost of PJ Murray haunts the Bud. Ex-bartenders and regulars at the establishment still talk of strange happenings over the years. The most recent incident was an encounter by one of the patrons with the ghost in the men’s restroom. This sighting was written up in the Holyoke Transcript. No one is sure whether this is the ghost of PJ Murray or his nephew, Joseph Murray, who inherited the establishment.
I hope you like what I wrote, PJ, if that is you.