Patterson neither made nor sold liquor. His role was in providing storage for whiskey as it aged from Pennsylvania distilleries that entrusted their product to him for safe and sanitary keeping. To that end, on Front Street, above Lombard, he had erected a structure known as Patterson’s bonded warehouse. It was composed of eight buildings, all but one seven stories high and 220 by 135 feet. The walls of each structure were 18 inches thick and solid from the cellar foundations to the roof. The buildings were connected by stout iron doors, kept closed at all times.
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On the night of August 4, 1869, one wall of a building facing Lombard Street collapsed, reputedly because of excessive weight from 25,000 liquor barrels on the floors. Stored whiskey went down with the ruins and in a few moments a violent explosion occurred, scattering timbers, bricks and flames. Firemen appeared to have isolated the damage and it was thought other sections of the warehouse could be saved. Then a second building exploded in fire and soon the entire complex was engulfed. The front page of the Harpers Weekly of August 21, shown above, told the story.
Burning whiskey ran down the gutters and into the sewers, exploding and breaking open a section, but not impeding the flow through a sewer leading to a Philadelphia wharf, setting it ablaze. The flames threatened a ship at the pier, but it was towed to safety. Philadelphia folklore says that citizens could be seen scooping flaming whiskey from the gutters with every conceivable container — a story that is unconfirmed. A photo above from the Heaven Hill Distillery fire in 1996 shows what a river of burning whiskey looks like. The ruins of the huge warehouse became a favorite of photographers, some of whom created stereopticon view for 3-D effects.
Accounted one of the worst conflagrations in Philadelphia history, no direct casualties were laid to the disaster. The largest loser among those with whiskey stored there was H.C. Hannis & Co.
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Now all eyes turned to William C. Patterson, a man who up until that time had seemed “golden.” Born in Tazewell, Clairborn County, Tennessee, in 1820 he had come to Philadelphia as a seven year old boy with his parents. He was the brother of General Robert Patterson, a man 21 years his senior and already established in the Philadelphia banking community. William’s career began by working for his brother.
The younger Patterson’s rise in business circles was swift, at the age of 34 elected as a director of the Pennyslvania Railroad and chosen as its president a year later. The Pattersons also had political clout and William was elected to the Philadelphia City Council, later to the Pennsylvania legislature, and once was an unsuccessful Democratic Party candidate for mayor.
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William continued to aid the war effort by rendering services to the troops. From one account: “Day after day he forwarded to the hospitals and to the refreshment saloon supplies for the passing troops or delicacies for the sick and wounded, and many of the convalescent owed their returning strength largely to drives taken in the carriage he generously placed at their disposal.” In these efforts he was assisted by his wife, Caroline Ellmaker Patterson.
As a result of the fire Patterson faced the greatest challenge of his life. The loss of his warehouse and its contents was placed at $5,000,000 — more than 20 times that in today’s dollar. Of that amount only $2,299,000 of the lost whiskey was covered by insurance. No fewer than 54 insurers were involved, including five in England, all of them to be dealt with individually. Typically insurers were slow to act, difficult to deal with, and often suspicious that whiskey-related fires had been set. Patterson’s burned out buildings also were covered by multiple insurers.
The bottom line for Patterson was the personal responsibility to make good all uncovered losses. The cost is said to have swept away most the wealth he had amassed earlier. Said his obituary in the Philadelphia Inquirer: “From this blow his fortunes never entirely recovered, but as he had borne prosperity without being spoiled by it, so he met adversity with a calm front and an equal mind.”
Patterson’s reputation as a businessman remained unaffected by the fire. Opined his obituary: “His business talents and his lofty integrity of character, illustrated by the grace of courtly manners and by natural kindness of heart, secured and retained the esteem of his old associates in mercantile and railroad circles…” When a new Philadelphia bank, the Union Trust Company, was chartered in the early 1880s, Patterson was elected its president.
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Despite all the precautions that Patterson and his architect had made to fireproof the whiskey warehouse, they had not calculated correctly the weight-bearing capacity of the structure. Anxious to make sure that the interior space was fully occupied, Patterson had allowed the floors to become overloaded with heavy barrels of whiskey, leading to the second largest fire in Philadelphia history up to that time. Thus, because of a single fatal error, the wealth Patterson’s ample talents had earned him over many years of effort virtually were wiped out overnight — a fortune lost in flaming whiskey.
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