Foreword: Most whiskey men were willing to operate successfully one or at most two liquor stores in the same city, apparently not wishing to dissipate their time and talent in dashing among multiple locations. For a few distillers and liquor dealers, however, building an “empire” of outlets was an attractive and attainable option. The experiences of three such are recited briefly below.


The Wollstein “tree” that looked so firm and healthy eventually suffered considerable damage The company’s mail order sales were severely curtailed by Congressional action in 1913. Five retail “limbs” were sawed off in 1916 as Colorado, Iowa and Nebraska all went “dry.” During World War One and after, U.S. officials began hacking at the liquor empire trunk with accusations of German influence. National Prohibition provided the final blow of the axe. The Wollstein empire “tree” toppled to the ground. With its demise went all further traces of Theodore Wollstein, back into the mists of history.
George H. Goodman, a whiskey man from Paducah, Kentucky, was described by a contemporary this way: “He possess the power of scattering his energies without lessening their force.” True words. Goodman was amazing in his ability to keep his liquor business operating smoothly and profitably in no fewer than six widely scattered cities.
In 1900 at the age of 24, Goodman borrowed $500 from his father to start a retail liquor business in Paducah. As his enterprise became increasingly profitable, he branched out into mail order sales and began to open branch stores in a succession of cities. They included Jackson, Tennessee; Evansville, Indiana; Cairo, Illinois; and Shreveport and New Orleans, Louisiana. George called these “Branch Houses.” At one point he also claimed to own the Early Times Distillery in Nelson County, Kentucky, but records fail to sustain the claim. More likely he was buying all or most of the liquor produced at that facility to create his own brands of whiskey.

In his merchandising literature, Goodman boasted that the combined business of his houses enabled him to place contracts with distilleries that insured the very lowest market prices. His many outlets, the folder claimed, allowed transport from one to three days earlier than his competition. A Goodman pamphlet, entitled “Our Success” also asserted that in 1910 his firm realized a total of $800,000 in trade. If true, the $500 from Goodman’s father been had been multiplied 1,600 times in less than a decade.



As shown here, much of the Sprinkles' whiskey was sold in glass gallon jugs with the embossed motto, “Sprinkle Whiskey Wants Your Business.” As shown here, the three cities appeared on each bottle. After Alabama went dry, the Sprinkles moved their Girard retail outlet to Monroe, Louisiana. That city subsequently was embossed on the company’s gallon jugs.
With the passage of the Volstead Act in 1919, the Sprinkles were forced to shut down their distillery and sales offices. According to descendants, the family had a stock of liquor when America went dry and members booked passage on ships and took their whiskey to sell in countries abroad.
Note: More complete vignettes on each of the whiskey outfits treated here can be found on this website. Wollstein, December 3, 2014; Goodman, May 5, 2012; and Sprinkle, April 22, 2014.
No comments:
Post a Comment