Upon reaching America, McKenna, shown here, appears to have headed for Kentucky in 1838. There in Lexington in 1847 he married Elizabeth “Lizzie” McGuigan, herself an Irish immigrant from County Derry. Her surname is sometimes rendered as “Goodwin,” a name her family adopted apparently to seem more “American.” The couple ultimately settled in Nelson County, Kentucky, where Henry worked for a time on the roads. Many Irish immigrants, including my great grandfather, found their early employment in building the transportation infrastructure for our rapidly expanding Nation.
As often as possible, however, most moved on to less physical and more lucrative occupations. Henry was no exception. By 1855 he had gone into business with a partner milling flour in Fairfield, Kentucky. Together they bought a plot of land at the edge of town, built a grain elevator and mill, and set about grinding wheat into flour for their neighbors. The gristing process of those days produced considerable waste. To put that material to use, Henry bought a farm and pigs to eat the leftovers, but apparently had so much refuse that he decided to turn the rest into whiskey.
McKenna set up a wooden still in the back of his flour mill and began turning out about a barrel of whiskey a day. At first he used only wheat but eventually turned to corn, the basis of true bourbon. According to a Kentucky newspaper report, initially he did his own distilling with the help of a slave. By 1858 he apparently had enough business to hire a fulltime distillery manager, another Irlish immigrant whose name was Patrick Sweeney.
McKenna is said to have been a stickler for sanitation. He never simply whitewashed his fermenter tubs with lime, as some early distillers did to save time, but had them scrubbed and sterilized with boiling water before reusing. This was the only way to insure that “wild” yeasts did not adulterate his product. A newspaper of the time also credited him as unique among Kentucky distillers for refusing to sell his whiskey until it had been aged at least three years.
Meanwhile, his family was growing. The 1870 census found Henry, age 51, living in Nelson County with Lizzie and boys, Daniel, 21; John, 20; James, 15; Stafford, 7, and a girl, Mary, 11. His occupation was given as “distiller and miller.” As his children matured he saw to giving them good educations and from an early age engaged all of them in the distilling business.
In 1880 McKenna opened an office on Louisville’s Market Street to market his whiskey but rapidly found those quarters too constrained and later bought “The Old Blue House” on Market Street. That name is found on some McKenna whiskey jugs. Shortly after he moved his Lexington offices once again, this time to Fourth Street near Main, the latter soon to be known as Louisville’s “Distillery Row.”
Probably reflecting the great care McKenna took with his product, his whiskey proved to be very popular. In 1883 he built a brand new brick distillery. It had the capacity to make three barrels a day. Testimonials from recognized figures assisted sales. A doctor named Dudley Reynolds was quoted saying: “H McKenna’s whiskey is the purest and best I have ever seen.” By the 1890s the Irishman’s Old Line Sour Mash Whiskey was being sold throughout the United States. Although McKenna never officially called it “bourbon,” that is exactly what it was. Even his liquor containers were notable, including Albany slip jugs with his label “scratched” into the glaze, two of them shown here.
With great forsight Henry had brought his two older sons into the business after sending them to get university educations. Daniel McKenna, the eldest, who had helped around the distillery almost since he was out of diapers, took over the management. His brother, James, was also involved, earlier having been sent to Louisville to head up marketing the family’s whiskey.
By today’s standards, the McKenna production was small. Family members have insisted that capacity never exceeded more than nine barrels a day and then only for nine months of the year. Because Henry believed that summertime was bad for correct fermentation, production ceased for three months. Even after McKenna whiskey was well established, the family continued with milling and farming, so their year remained full.
Under Daniel’s leadership the McKenna brand continued its strong growth. The 1911 Mida Financial Index listed the distillery as having a capital value of $125,000 to $150, 000, ten times that in today’s dollar. Daniel McKenna advertised broadly and continued his father’s preference for ceramic containers, modernizing the underglaze labels. As glass began to replace pottery, the McKennas adopted embossed amber bottles.
Daniel died relatively young in 1917 not long before Prohibition. It was left to James McKenna to shut down the whiskey-making but the distillery itself was left intact throughout the “Dry Era.” Following Repeal, James, now age 79 and his younger brother, Stafford, a mere 73, reopened the Nelson County distillery. They employed a distiller named Coleman Bixler. He had been taught by Sweeney and apparently knew the original Henry McKenna recipe despite the seventeen years shutdown. Soon the distillery had a 20 barrel a day capacity and warehouses to store up to 8,000 barrels.
After James died in 1940, family members sold the distillery to the Seagram Corporation, a Canadian outfit that continued to issue the Henry McKenna brand. (According to one authority, however, the Canadians may not have been given the original McKenna recipe.) Seagrams packaged the whiskey in glass but also in 1964 issued a white ceramic jug with a cobalt blue label of Amish country tulip design. Although its advertising called the container “scarce as hen’s teeth,” a dozen or more of these jugs are offered for sale every day on Ebay.
Seagram dismantled the the original distillery in 1976, selling the brand name in the early 1980s to Heaven Hill Distillery of Bardstown, Kentucky, which to this day markets McKenna bourbon nationwide. Thus the name of Henry McKenna, Ireland’s great gift to American whiskey, has continued to be recognized on the U.S. liquor scene.
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ReplyDeleteHenry McKenna was my brand of choice in the late 60's and 70's. All of a sudden the bourbon was awful and I was at a loss to understand. Now I know it was sold to Heaven Hill and it ran out of the McKenna stock and started producing their own so called McKenna. I switched to Jack but how I wish I had some original, even if it was Seagrams, McKenna. Had a bunch of the ceramic jugs that came with stopper pourers, don't know what happened to them. What a great bourbon, would trade a bottle of Pappy any day for a bottle of McKenna.
ReplyDeleteLarry: Same thing happened to me. McKenna was my bourbon of choice for years and years. Then it got very ordinary and I now buy other brands. Have actually been at Heaven Hill and seen it come off the production line. Wonder if the receipe may be the same for several of their brands and they just change the labels.
ReplyDeleteGreat article! I would like to ask you some questions, as I own his home, and am going to being restoration soon. Could you please email me? Thanks!
ReplyDeleteMr. Hamm: Would be delighted to communicate. My email is
ReplyDeletejack.sullivan9@verizon.net.
Does anyone know whether the mash bill of Seagram’s era HK retained the relatively high wheat content from the 19th Century? It would appear that Heaven Hill uses no wheat in their mash bill so they’re selling Henry McKenna in name only. Strange since one of their other labels IS wheated.
ReplyDeleteUnknown: It is not unusual that the original recipe for a whiskey is ignored in post-Prohibition re-issues. Often the name is the only thing in common. Sometimes the original has been lost, but not always.
ReplyDelete