Thursday, February 2, 2012

Henry S. Hannis: The Millionaire Goes Mad

On May 20, 1886, a New York Times news story began: “Henry S. Hannis, the well known distiller, died this afternoon at the Norristown Asylum. He was one of the largest operators in whiskey in the United States, and just after the war was rated as one of the millionaires of Philadelphia, his native city.” Behind that paragraph is the story of an extraordinary life and a sad, untimely death.

His family was well established in Philadelphia when Henry Hannis was born in 1834. The ancestral founder was Andrew Harris, an Englishman who first emigrated to Barbados, then came to America and settled in the City of Brotherly Love. There is good reason to believe that Henry was orphaned at an early age. The 1850 census found him, age 16, living with a 14-year-old sister, Sarah, in the home of a family named Ross. We may assume that Mrs. Ross was an older sister who had taken them in. In that census, Henry curiously gave his occupation as “student of medicine.”

About 1850, he went to work for John Gibson, an immigrant from Northern Ireland. Gibson ran a successful liquor business in Philadelphia and in 1856 had purchased 40 acres of land on the east side of the Monongahela River, just to the south of Pittsburgh, and erected the Gibsonton Mills distillery. Gibson whiskey commanded a national customer base. Hannis worked his way up in the firm. A 1856 directory lists him as an accountant there and living at 603 S. 5th Street.

Sometime around 1855, Hannis married an woman of English descent whose name was Poole. They had three sons, one of whom, Herbert E. Hannis, was born in 1856 when Henry was just 22 years old. Henry worked for John Gibson for more than a dozen years, with increasing responsibility. When he had accumulated sufficient funds, despite the tumult of the Civil War, he struck out on his own in 1863. For the next 15 years the growth of his firm must be considered phenomenal.



Establishing his headquarters in Philadelphia at 216-218 Front Street, he bought the Mount Vernon Distillery in Baltimore, located at the corner of Russell and West Ostend in the southwestern part of the city. It had been operated by a local partnership for about a decade when Hannis took over, enlarged and modernized it. There were three stills, one wood and two copper, all heated by steam. He built two four-story warehouses and one of a single story. The Baltimore distillery, which employed 14 workers, is shown above in a sketch drawn by an insurance surveyor.

Hannis soon changed the name to the Hannis Distilling Company, It produced Mount Vernon Rye that could be purchased by the barrel or in glass bottles. The company advertised it heavily, eventually in a distinctive square bottle, both in newspapers and through giveaway items such as signs to saloons.

In 1867, finding that the Baltimore facility could not provide sufficient whiskey for his market, Hannis ventured further afield. From John Quincy Adams Nadenboush, a former Confederate officer, he purchased a distillery near Martinsburg, West Virginia, for $25,000.  Shown below, it had been partially destroyed by Union soldiers during the Civil War, troops that drank all the stored whiskey. Hannis wasted no time in repairing the damage and as he had in Baltimore modernized and expanded the distillery. Calling the location “Hannisville,” he employed two stills, one copper and heated by open flame and another of wood heated by steam. He also built a new warehouse.



Hannis’ efforts soon drew recognition. At the 1876 Philadelphia Centennial Exposition, a key exhibit at the Agriculture Building was a model distillery, displaying the state of the whiskey-making in world-class terms. Selected for that honor was the updated Hannis distillery in Baltimore; its design was reproduced for the display. Hannis also took a first-place award for Mount Vernon Rye at the Exposition just as his whiskey would later win prizes at world fairs at New Orleans in 1885, Australia in 1887 and Chicago in 1893.

From Hannis’ two distilleries, in addition to Mt. Vernon Rye, came nine other brands including "Acme", "Acme X", "Hannis", "Hannis Copper Distilled Pure Rye", "Hannisville", "Hannisville Pure Rye", "Pure Rye Whiskey", "Tidal Wave", and "Victor." These labels also were merchandised through giveaways to customers, including fancy back of the bar bottles.

In Philadelphia, with a reputation as a city of millionaires, Hannis became recognized as a leading businessman and one of the richest in town. As a symbol of his growing reputation, the family moved to a new residence in a better part of Philadelphia at Broad and Passyunk Streets. Even so, his residence evidently was not ostentatious, described rather as “a plain pleasant house.”

The first setback Hannis experienced occurred in 1869. He had stored thousands of barrels of whiskey, all he could “lay his hands on in the country” according to accounts, in a Philadelphia bonded warehouse owned by Col. W. Patterson, located at Front and Lombard Streets. On August 4, the entire complex went up in flames with a loss of all Hannis’ whiskey. Damage was estimated at $2,000,000, twenty times that in today’s dollar.

Seemingly undeterred, Hannis reorganized his company and in 1871 built a warehouse with five stories and a basement at his Philadelphia headquarters on Front Street, extending the massive structure through to Dock St. He also opened a sales office in New York City. Son Herbert, after working with his father in Philadelphia, was sent to Martinsburg to supervise distilling operations there.



As the company continued to flourish, however, something seemed increasingly wrong with Henry. Perhaps, as suggested in a newspaper account, it was having his whiskey “swept away by the conflagration,” or perhaps the death of his wife. He began to have mental problems. By the early 1880’s his condition had grown so dire that he was declared mentally incompetent and confined to the Pennsylvania State Insane Asylum at Norristown, shown above.   Prominent Philadelphia businessmen were brought in to manage the whiskey empire he had built.



Millionaire Henry Hannis died in that state mental institution. He was buried at Laurel Hill Cemetery, shown here. It is a graveyard famous for being the resting place of many of Philadelphia’s rich and famous, one that features a special section nicknamed “Millionaire’s Row.” As his three sons stood by the side of his grave Hannis was interred in Section 17, Lots 134-137. He was only 52 years old.

The Hannis Distilling Company continued in business another 31 years, until 1917 and the coming of Prohibition. Herbert Hannis would spend the rest of his life in Martinsburg, managing the distillery there, until his premature death in 1906 at age 50. The Mount Vernon brand would survive Prohibition as a medicinal whiskey released through American Medicinal Spirits. Acquired by National Distillers after Repeal, Mount Vernon became one of that company’s flagship labels into the 1950s.












18 comments:

  1. Enjoyed your post. My third great grandfather, Cyrus S. Moore, worked for the Hannis Distillery in some capacity, sometime in the latter 1880s.

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  2. Cenantua: I am sure that if he were alive he would have some interesting tales to tell.

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  3. Enjoyed reading your article on Hannis Distilleries, I have a very heavy hand hammered copper jug with Hannis Dist. stamped on the handle. Any idea what it was used for?

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  4. Dear Unknown: Thanks for your kind comments. I cannot know for sure but believe that this copper jug was given to saloons and restaurants. It sat on the bar and contained water or sometimes room temp. tea. Patrons could then cut their whiskey with the contents while providing advertising for the brand of liquor. There are dozens of examples of these metal jugs from various distilleries and liquor outfits. If you email me a photo of it at jack.sullivan9@verizon.net I should be able to confirm this analysis.

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  5. I enjoyed you article, my family has an Unopened bottle of Mount Vernon rye Whiskey from 1890 stilled sealed, any idea what it may be worth.
    Thank you

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    1. Do you still have the sealed bottle? Please feel free to contact me directly at tammymhess@gmail.com

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    2. Hello,I do have a sealed bottle dated 1881,126 proof, Hannisville Rye Whiskey, from Martinsburg W.V.
      please contact me with any information,I could send pictures if you like
      dbarchman110@gmail.com

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    3. Send to: jack.sullivan9@verizon.net

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  6. Marc: Your unopened bottle may well be of interest to a collector and have significant ($100 plus) value. Problem is that it is not legal to send such through the mails. UPS would be OK. Am not sure how you would advertise such a sale or where.

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  7. Hey Jack, what's a good email for you? Have a question about Hannisville....

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  8. Anonymous: Try jack.sullivan9@verizon.net.

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  9. I enjoyed reading the history about Henry. I also come from Philly and I just happen to have an unopened bottle of Hannisville Rye 1881 126 proof and it looks delicious. I have not opened it yet,not sure if I should keep it and maybe try one day or sell, if the buyer is right. I don't know much about whiskey but I guess if the price is fair and I can have half shot I may sell...thank you

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  10. Unknown: Your bottle should fetch a good price.

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  11. Thank you for your reply. Jack, I live in Philadelphia, would you happen to know who I could contact that may have interest in this bottle or even where I could take it too and perhaps find out more about it. Thank you

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  12. Jack I apologize, I messaged you about the Hannis Rye Whiskey 1881,126 proof. I did not leave me credintials. dbarchman110@gmail.com

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    1. Anon: I think I can give you the answer here. Go online and google heritage whiskeys and you should find some websites for buyers.

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  13. I recently came into possession of a earthenware whiskey jug 5 gallon with Hannis 1914 and the number 5 on the outside

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  14. Anon: Good find. The jug is pre-Prohibition and is older than 100 years. As such, it has some value. I have never seen one but the Hannis name is a well recognized one for whiskey.

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