Foreword: Whiskey and the American West have been inextricably intertwined in both history and myth. Saloon scenes seem to be a requirement for any motion picture depicting the “Old West” and are a favorite location for shootouts. As exaggerated as such depictions may be, gunslingers did exist and whiskey men had to deal with them. As the four saloonkeepers featured here demonstrate, they chose a variety of strategies.
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Unfortunately, Thompson could not avoid violence. In 1881 he had gotten involved in a dispute with a saloon and hotel owner in San Antonio, shot and killed him. Although it cost him his job as town marshal, he was tried and ultimately acquitted of murder and returned to Austin to continue to run the gambling at Neff’s Iron Front Saloon. In 1884 he ventured back to San Antonio, was lured into an ambush, and met with a hail of bullets. Shot in the head, Thompson died instantly.
The life of Ben Thompson has earned him considerable attention in subsequent years, including a long Wikipedia entry and many Internet photos. Meanwhile, John Neff, the genial saloonkeeper, ironically has gone largely forgotten. The bad men of the West unfortunately get far more publicity than the good guys.
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Sturm had arrived in Dodge City about 1876 to establish a wholesale and retail liquor store. He prospered and a year after arriving bought the Occident Saloon. It is shown above as reconstructed as part of an “Old Dodge” exhibit. Sturm soon was heavily engaged with other business owners in efforts to tame Dodge City’s image as a lawless frontier town, involving him deeply in what became known as “The Saloon War of 1883.”
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Moreover, Ryan was able to earn the confidence of Cassidy and the others as a reliable collaborator. When he moved to Rawlings, Wyoming, the Wild Bunch followed. Shown here is a photo from about 1889, showing the gang and Ryan posed in front of the saloon, That is Cassidy in the bowler hat, standing fourth from the left. Jack Ryan is standing on the steps above him, also wearing a bowler. Mischief would follow.
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Despite Schwethelm’s background as a lawman, the Ranch Saloon had a reputation for being a rowdy place and reputedly the site of the murder of a Texas Ranger. His name was Tom Carson, a man with a reputation for being tough, bad tempered and somewhat mysterious. Although details about the event and his assailant are sketchy, Carson reputedly was shot and killed in the Ranch Saloon in April 1893.
No such violence attached to Schwethelm’s Favorite Saloon. While catering to the ranch hands who supplied the wool and fleece markets that operated in Kerrville, Ernest was rectifying liquor, blending whiskeys to achieve taste and color and selling the results via the post office and railroad express to the increasing number of “dry” counties around Texas. He had progressed beyond pushing drinks over the bar into a commercial operation that sought a wider customer base. In a word, the Wild West saloon was beginning to go Main Street.
A photograph exists that epitomizes the changes at work in Texas. It is 1912. Henry Schwethelm and his three sons, Texas Rangers all, who had known the perils of being lawmen when the state teemed with outlaw elements, are with wife and mother, Emilie, for a 50th wedding anniversary. Ernest Schwethelm is standing center. The men are all dressed in suits and ties, flowers in their button holes, looking like Rotary Club businessmen.
Each of the four saloonkeepers featured here took a different strategy to dealing with armed and dangerous hombres -- from collaboration and tolerance to opposition and active law enforcement. No matter their approach, a strong and inevitable march toward civilization was taming the West and ending the day of the gunslingers.
Note: For more elaborated stories on the four whiskey men here, please access the following posts: John Neff, September 18, 2014; Henry Sturm, June 15, 2017; Jack Ryan, November 18, 2015; Ernest Schwethelm, November 15, 2013.