Showing posts with label Mary Moll. Show all posts
Showing posts with label Mary Moll. Show all posts

Monday, June 19, 2017

Five Women Found Success in Whiskey


Foreword:  The history of the liquor industry in the United States traditionally has been dominated by men, particularly in the era before National Prohibition was imposed in 1920.  Over time as I have profiled more than five hundred “pre-pro” distillers, whiskey wholesalers and saloonkeepers, I have found five women whose careers in whiskey were truly outstanding and deserve special recognition.  In keeping with my effort to bring a more analytic perspective to groups in the whiskey trade, I present these women:

Mary Dowling from Anderson County, Kentucky, not only owned and ran major distillery, shown here, she found a way to stay in the liquor business after 1920 and, in effect, thumbed her nose at Prohibition.  Kentucky-born to Irish immigrant parents, at seventeen she married a distiller at least 17 years her senior who saw her intelligence and brought her into the business.  When he died, she inherited his interest in the Waterfill & Frazier distillery, bought out his partners, and ran it successful for two decades.

Her success, however, came to screeching halt with the imposition of National Prohibition.   Federal records shown her withdrawing large quantities of whiskey from her bonded warehouse in the run up to the ban on alcohol.   Some of this whiskey she is reported to have sold to those Kentucky distillers fortunate enough to be licensed to sell liquor for “medicinal purposes.”   Other stocks, she successfully “bootlegged” for four years until Federal agents arrested her. 

After authorities were unable to convict her, Mary Dowling hatched a new -- and more successful -- business plan.  About 1926 she hired Joseph Beam, one of Kentucky’s premier distillers but now out of work, to dismantle the distillery, transport the pieces to Juarez, Mexico, reassemble it there, and resume making whiskey.  Mexico had no prohibition so the liquor production was completely legal.  Using several strategies to get her whiskey legally over the border to American consumers, she continued to operate until she died, four years short of Repeal.

Mary Jane Blair also was a Kentuckian who in 1907 inherited her late husband’s share of a distillery, this one in Marion County, shown below. She promptly bought out his partners and changed the name to the “Mary Jane Blair Distillery.”  Although the greater part of her life had been spent in the Blair home as housewife and mother, evidence is that she took an active role as president of the company, one that distilled about five months in the year.   Limited production was not unusual in the Kentucky whiskey industry,  some distillers believing that fermentation was done best only in certain months.  As the distiller Mrs. Blair hired W. P. Norris, a well known Marion County whiskey man.

For the next seven years, with the help of a son, Mary Jane Blair operated the distillery, considerably expanding its capacity.  By 1912  the plant had the mashing capacity of 118 bushels per day and four warehouses able to hold 9,000 barrels.  The Blairs produced whiskey sold under several labels; the flagship was “Old Saxon,”  as illustrated here by a back-of-the-bar bottle.  About 1914 the family sold the facility.  Mary Jane Blair died in 1922 at the age of 76.

Lovisa McCullough was a strong women’s rights advocate who successfully ran a liquor wholesale business in Pittsburgh following the death of her husband, John.  A 1888 Pittsburgh directory under the heading “Liquors, Wholesale,” lists forty-nine such establishments in the city.  All of them save one are readily identifiable as male-run companies.  The exception is “McCullough, Louisa C., 523 Liberty Av.”    That same year Lovisa became a delegate from Pittsburgh to the historic founding meeting of the International Council of Women (ICW) devoted to women’s suffrage.  It is a safe bet that she was the only liquor dealer at the convention. 

Obviously a woman of great energy, Lovisa McCullough threw herself into other causes.  A lover of animals, she was a longtime member of the Humane Society and served on the board of the Pittsburgh chapter.  She also was among women who worked toward buying up and preserving the grounds and structures at Valley Forge, Pennsylvania, where Gen. George Washington and his troops passed the winter.  A true “Daughter of the American Revolution,”  Lovisa’s grandfather may have been among those soldiers.

In 1893, after more than a half century of operation, the McCullough liquor dealership disappeared from Pittsburgh business directories.  Its demise cannot be explained by National Prohibition that still was years away and Pennsylvania was “wet” until the end.  Lovisa may have found her passion for feminist and other causes eclipsed her ardor for keeping alive the liquor enterprise.  Or it may have been advancing age.  Lovisa died in 1917, about 82 years old, and was buried beside her late husband in Allegheny Cemetery.  
Mary Moll, living in Montgomery County, Pennsylvania, earned this tribute from a local newspaper: Mrs. Moll, when she took possession of the business, had many obstacles to overcome but, being a woman of wonderful business tact, she bravely fought the many unpleasant features connected with the business and successfully built up a trade far superior to any in this country.”  

Like the other women here, after her husband died in 1891 Mary inherited his wholesale whiskey trade but also his three daughters from a prior marriage.  They are shown at the family home, Mary at far right.  Rejecting advice by friends to sell the business, she set out not only to run the liquor dealership, but also to expand it.  Her first instinct was to go on the road as a “drummer,”  and give customers and potential customers her personal attention to make sales.  The strategy worked and she was credited with ultimately tripling the business.   After three years, however, Mary tired of traveling.  Looking at the costs-benefits she concluded she could build her trade more effectively by staying home and working to keep prices low.

Eventually,  Mary Moll was selling three hundred barrels of whiskey a year.  Although not a rectifier, that is a dealer mixing and blending her own brands, she was decanting the barrels into her own embossed glass containers, shown left.  Those barrels would have resulted in her selling 53,400 quarts of whiskey, an impressive number for any liquor house.  Mary Moll died in 1910 while still running her business. She was 64.

When her husband died in 1912, Catherine Klausman was left with five minor children, a saloon, a liquor store, and a small hotel, together known as “The German House,”  shown here.  She hesitated not a moment in taking over their management.  As a result, “Mrs. Klausman” as she was respectfully known in St. Mary’s, Pennsylvania, put her mark on selling whiskey.  With the help of her bartender, Mrs. Klausman not only kept all the businesses open, she prospered by selling both at wholesale and retail her own brands of whiskey.   

Taking a leaf from the liquor wholesalers and rectifiers of the time, she bought whiskey from both Pennsylvania and Kentucky, sometimes blending the spirits, bottling them and then applying her own labels.   My favorite is Mrs. Klausman’s “Corn Whiskey,” with its predominantly yellow label showing a rural distillery and a shock of corn, a design worthy of one of the big liquor outfits.

In 1920, however, National Prohibition brought a close to the thriving business she was doing in whiskey sales.  Moreover, the hotel bar no longer could serve alcohol.  Regardless of these setbacks, she persevered in running the German House through the 1930s.  No evidence exists that after repeal of National Prohibition in 1934, she went back to liquor sales.  When Catherine died in 1963, at the age of 88, she was buried next to her late husband in the St. Marys Cemetery.  The German House remains standing today as part of the town’s historic district on Railroad Street. 

These five women helped pave the way for the many women who have engaged in  the whiskey trade since Prohibition and today fill some of the top spots in the Nation’s liquor industry.  

Note:  Author Fred Minnick has written an interesting book on “Whiskey Women,” detailing the effects that women, past and present, have had on the American distilled spirits business.  It was through his writing that I came upon Mary Jane Blair.  Minnick failed, however, to pick up on his radar the other four.  I am hopeful that this piece will bring these other outstanding “whiskey women” the attention they also justly deserve.   For those interested in reading my fuller biographies of each woman, they are:   Blair, June 2, 2014;  Dowling, January 22, 2014; Klausman, Dec. 12, 2015;  McCulloch, Jan. 14, 2017; and Moll, Oct 28, 2015




  













  







Wednesday, October 28, 2015

Mrs. Mary Moll: Selling Whiskey with “Wonderful Business Tact”


 In 1902, the Pennsburg, Pennsylvania “Town and Country” newspaper, under the headline “Woman Successfully Conducts Liquor Business,”  made the following comment:  “The history connected with this lady's business career is most interesting. Mrs. Moll, when she took possession of the business, had many obstacles to overcome but, being a woman of wonderful business tact, she bravely fought the many unpleasant features connected with the business and successfully built up a trade far superior to any in this country.”   That was Mary Moll, one of a handful of American women who pursued the whiskey trade for an extended period and found success.
Mary Moll’s story begins in the 1880s when Nathaniel B. Moll began a liquor business near Green Lane, a tiny hamlet in the northern regions of Montgomery County, Pennsylvania.  Shown above, despite its rural appearance, Green Lane was a reasonable location for a liquor dealership. It had road and rail access to markets, including the nearby Philadelphia metropolitan area.  

Nathaniel was a native Pennsylvanian, born about 1834.  My surmise is that early on he worked in agriculture, perhaps pursuing the tradition of the farmer-distiller, so common in that day.  His first wife was Sarah, like him a Pennsylvanian by birth. They married when he was about 26 and she was 20.  In quick succession, they had three daughters,  Alice, Mary Agnes, and Sarah.  Perhaps as a result of childbirth, Sarah died in February, 1866, age 25 years, one month and twelve days.

Perhaps looking for a mother for his three young girls,  Nathaniel married a second time.  This bride was Mary.  She too was a native Pennsylvanian, born in 1848, and twelve years younger than her husband.  Perhaps they had met through the Friedens Union Church, shown here.  The Friedens Church had been organized in 1858 by German-speaking Christians living in Montgomery County.  It was a “union” church, serving both Lutheran and German Reformed congregations.  Unlike some Protestant denominations, neither group frowned on the consumption of alcohol.  

The 1880 federal census found the couple living in Green Lane together. Mary’s occupation was given as “keeping house; Nathaniel’s as “liquor dealer.”  He carried on the business successfully for more than another decade, along the way bringing his wife increasingly into the business.  Out of his prosperity in the liquor business he built his family a splendid five story house.  It is shown here with, I believe, the Molls’ three grown daughters on the balcony at left and Mary, the stepmother, at right.  

In September 1891, Nathaniel died and was buried in the Frieden Church Cemetery.  His grave marker is shown here.  Some wives might have looked to sell her husband’s business to the first bidder.  Not so Mary.  She set out not only to run the liquor dealership, but also to expand it.   

With the Moll girls now grown, Mary was free to travel.  Her first instinct was to go on the road as a “drummer,”  and give customers and potential customers her personal attention to make sales.  The strategy worked and she was credited with ultimately tripling the business.   After three years, however, Mary tired of traveling.  Looking at the costs-benefits she concluded she could build her trade more effectively by staying home.  She advertised widely that she had no agents or traveling men, and never went out herself.  By cutting sales expenses and paying no commissions, she contended, she could pass the savings on to her customers.  According to the local press:  “She now sells her liquors 50 cents a gallon cheaper than when on the road.”

Mrs. Moll did not skimp on things she though were essential to her marketing efforts.  Shown below is a clear flask that has her name embossed on it, an added expense for a bottle.  She also issued trade cards that depicted a bucolic rural environment, with a stream and a herd of sheep in the background.  It likely replicated scenes around Green Lane.  These were given out to customers with her advertising on the back.

Mary also believed in selling high grade liquor.  According to press accounts, in 1901 she received a shipment of five barrels of whiskey reputed to be twenty years old.  After sampling it, she found the quality high and immediately ordered twenty-five more barrels.  The product was Pennsylvania rye, made in 1881 that had been sent on a ocean journey to Bremen, Germany in 1894.  Not only was the trip — salt air and the rolling motion of the ship — claimed to increase whiskey quality, the move also avoided some federal taxes.  Her shipment remained in Germany for six years and then returned by sea to the United States.  The local paper reported: “Of the five barrels received by Mrs. Moll when first filled each contained 44 1/2 gallons. When Mrs. Moll received them the barrels contained from 14 to 20 gallons a piece.”  The result was reputed to be among the choicest and rarest liquors.

By this time, according to the press, Mary Moll was selling three hundred barrels of whiskey a year.  Although not a rectifier, that is a dealer mixing and blending her own brands, she was decanting the barrels into her own embossed glass containers, shown here.  That number of barrels would have resulted in 53,400 quarts of whiskey to be sold.  Her offerings were almost entirely Pennsylvania distilled rye.  A 1900 news story said she had just received in the past two weeks, 211 barrels, “of very pure rye whiskey that was made at three of the best distilleries in the State.”  Because she had contracted for this output, the story indicated, she had paid $6,803.32 in federal revenues on those barrels, equivalent to about $170,000 today.  

Mrs. Moll’s access to rail lines was a major advantage.  Her barrels of whiskey were shipped to her in large lots,  reputedly saving her money and allowing her to undersell competitors.   She also was able to market her whiskey by rail in crate lots to customers in other parts of Pennsylvania and on the East Coast.  The press reported that representatives of the Star Union Railroad Company had visited her at her home and tried to get her to agree to ship her whiskeys exclusively over their line.  Her business meant something.

Mary Moll died in Green Lane in 1910 while still running her liquor business. She was 64.  That appears to have been the end of the Moll company, there being no one else to take over for her.  She was buried in the Friedens Union Church Cemetery, not far from the burial places of Nathaniel Moll and his first wife, Sarah.  Her grave marker is shown here.

Fred Minnick has written an interesting book on “Whiskey Women,” detailing the effects that women, past and present, have had on the American liquor trade.  Somehow, he overlooked Mary Moll in his otherwise comprehensive treatment of the subject.   It was a significant oversight.  As one Pennsylvania news outlet commented in 1901:  Mrs. Moll is considered to be the most successful liquor dealer in the vicinity,”